Annotations are text overlays that you can add to your YouTube videos. They can be added and modified without affecting the video they are placed on and can be linked to various things within the YouTube system.
Your Audience is the overall group of people that view your videos.
Audience Engagement
Within the YouTube system, Audience Engagement refers to the various ways that viewers interact with videos beyond simply viewing them. This includes many different things such as comments, likes, shares, favourites, etc. The level of Engagement is a good indicator of the effectiveness of your videos in reaching your ideal Audience as well as the overall quality of your videos.
Channel Banner
YouTube partners have the option of adding a channel banner to their Channel Page. The banner is a graphic interface (up to 960×150 px) you can place in your channel skin to appear above the video player on your Channel Page. You can make your channel banner interactive with clickable links through the use of an Image Map.
Channel Feed
Your Channel Feed is the new distribution centre for your channel. Any content that you share (uploads, comments, favourites, likes, playlists, etc.) will be posted to your feed and seen by your subscribers on their homepage.
Channel Layout
YouTube gives users 4 options for the way that their Channel Page is configured; Creator, Blogger, Network, and Everything. Each style of Channel Layout arranges the content on your Channel Page in a different way to suit the needs of different types of YouTube users.
Channel Page
Your channel page is the public’s view of your central video hub. Channel pages organize all of your YouTube activity including uploads, playlists, comments, etc. You have several options to customize your channel page including the Channel Layout, Channel Skin, Banner, etc.
Channel Skin
Your YouTube Channel Skin is the background image that you upload to your channel page.
Channel Tags
Channel tags are keywords that are related to your channel’s content. You can add them to your channel under the ‘Edit Channel’ tab to help categorize it in YouTube’s system.
Content Category
One way that YouTube helps users navigate the billions of videos online is to sort them into categories. These include general categories that YouTube users can include in their video metadata such as Sports, Music, Gaming, etc. as well as specific categories that YouTube creates based on the metadata such as cats, drums, editing, etc.
Demographics represent a particular sector of your audience. Your audience can be split up into many different demographics ranging from age, gender, location, etc.
YouTube users can ‘favourite’ videos from other YouTube users. When you ‘favourite’ a video it will appear in a ‘favourites’ playlist in your channel. ‘Favouriting’ videos is a way to legally add other people’s videos to your YouTube channel. The ‘Favourite’ button is found underneath all videos on YouTube watch pages inside the drop down button labeled ‘Add to’.
Image Map
An Image Map is a list of coordinates related to a specific image (i.e. Channel Banner), created in order to hyperlink areas of the image to certain web destinations. Image maps can be created in various pieces of 3rd party software and are generally rendered as a piece of HTML code.
Underneath all videos on YouTube watch pages there are ‘thumbs up’ and ‘thumbs down’ icons. These 2 buttons allow YouTube users to express whether they ‘like’ or ‘dislike’ a video. The total count of both categories is also shown under the video on Watch Pages as a green/red sliding scale.
Metadata is the information that surrounds your video: Title, Tags, Description, Thumbnail, etc.
Optimization is a general term for ensuring that all metadata is properly filled out to maximize the chances of your video being found by viewers.
A playlist is a custom collection of related YouTube videos that you can create as a way for users to easily navigate your uploaded videos. There are two kinds: Playlist and Series Playlist. Normal Playlists are a simple way that you can group together videos of your choice. The user can easily navigate these to find related content. A Series Playlist is always displayed on the YouTube watch page when playing a video from the list. While uploading a video you can add it to a Series Playlist, but know that any single video can only belong to 1 series playlist. Playlists are most often set to automatically play the next video in queue so that the user can watch the entire Playlist with only 1 click.
Within the YouTube system, Refreshments refers to the number and frequency in which you upload new videos to your channel. Many successful YouTube creators have regularly scheduled Refreshments on a weekly basis.
When you find a YouTube video that you like and want to share it with your friends, YouTube has several different built-in features that make it easy to do so. Underneath all videos on YouTube watch pages there is a ‘Share’ button that gives you several different options of sending the video. You can send the video URL, post directly to Facebook, Twitter, Google +, embed and email the

A YouTube Show is similar to a playlist but offers a few more branding and metadata options. Shows are created in a similar manner to Playlists, but they require the addition of graphics. To have a Show approved by YouTube you need to create two graphics that display the Show name; a 432×243 px and a 600×600 px graphic. You can be as elaborate as you want when creating these graphics but writing black letters on a white background will usually be sufficient to get the Show approved.
YouTube users can subscribe to other YouTube users’ channels to receive updated info on their activities. Subscription information like newly uploaded videos will appear in a feed on your YouTube home page.
Thumbnails are small still images that represent your video in search results, related videos, and many other YouTube lists. By default they are a scene from your video, but you can also upload custom thumbnails.
A title is the name that you give to your video. This will on top of / next to your video at all times.
Video Description
The video description is the body of text you can add to your videos. It will appear on the YouTube watch pages underneath your video.
Video Manager
The Video Manager is the interface that a YouTube partner uses to interact with his/her videos. From this interface they have access to a variety of features related to their videos including editing metadata, annotations, playlists, shows, and much more.
Video Tags
Video tags are keywords that are related to your video’s content. You can add them to your video when uploading to help categorize it in YouTube’s system.
Watch Page
Every video on YouTube has a ‘Watch Page’. This is the generic page where users will generally view videos, see information about videos, and engage with videos in various forms.